Corinna and I have known each other since we were super young. As a fellow child artist, I was always (in the best way) a little jealous of her mad talent for illustration. As an adult, I am more than happy to support it. Yesterday was the grand opening of Corinna’s new shop/clothing line The PNW Dream, a children’s clothing brand that has a the beauty of Pacific Northwest nature, sprinkled with everything I love about European children’s clothing: timelessness, and magic. Here’s a little more about this beautiful online shop:
Maybe I should introduce myself to begin with, my name is Corinna Ren. Mother, freelance artist, maker and lover of the earth we live on. Yesterday I launched a business called The PNW Dream, with another wonderful momma named Desiree. This business has been a dream really, and it has been in the works for a very long time. The PNW Dream currently sells handmade kids clothes, but we are planning to quickly expand to older and adult sizes as well as some other PNW themed goods… but we hope our company will also do more than that.
Let’s talk about the PNW brands
The PNW brands are popping up all over. As much as that might mean a lot of competition, I’m loving it and find it really beautiful. There is a clear and strong culture emerging from a generation of people who grew up during one of the greatest transitions in history to the Information Age.
What makes our generation stand apart is that we were there pre daily-tech to this time now, where everyone has a smart phone and is constantly trying to maintain an online presence etc. etc. We grew up being kicked outside to entertain ourselves. We grew up hiking and exploring the Pacific Northwest beaches and forests.
I don’t think we realized it when we were small, just how much all of those experiences would mean to us. Especially since we got to enjoy them without the distraction of what our friends from school were also doing at the same time. We weren’t constantly being fed updates and checking for approvals on our own updates and posts. We had the incredible privilege of spending our childhood present.
The same way Nintendo has massively succeeded in appealing to our nostalgia with their Pokémon Go and other crazy re-releases… these PNW brands appeal to a cultural bond we all share, the one of our upbringing in this beautiful landscape.
Why that means something
The fact that so many PNW brands are popping up, and not only that, but are gaining traction and finding success, means that there is an identity ingrained in the people who buy these products. That’s our generation, we have discovered how much we identify with the PNW.
What’s really important to realize is that the generation following us is the first one growing up knowing nothing else from smartphones and constant information overload.
We don’t even know yet what the full effects will mean although we are starting to find out. Are these kids experiencing the outdoors? Are these kids grasping the beauty that they live in? Are their parents sharing that beauty with them?
So, many people these days are creating brands, starting business, advertising on Facebook, fighting for an instagram following, and we don’t want to add to the noise.
While garnering support and making sales will be important to the success of our business. We also have goals and aspire to uphold values that will help raise a generation of kids who also get to experience and love the world we live in, distraction free and immersed in the depth and wonder of nature.
We want to create a brand that resounds with the people who buy our products, but we also want to spark an interest and love for the outdoors in the generation that follows.
Building a culture
Culture is essential to the upbringing of a developing mind. It builds identity and stability. How cool is it that many PNW brands are contributing to building a strong culture of people who enjoy the outdoors, and who share that love with their kids?
That’s what we want to be a part of, that’s what we want to give towards. We feel so privileged that as we take photos and showcase our products, we get to hit the trails, find the waterfalls, let our kids throw rocks and get their feet wet in order to do that.
Who knows how far we will go, but we are excited to give it a go. No matter what, we are just glad to be adding to a culture that I hope will hold tight. A culture that I hope will be a powerful and defiant movement against the destructive and draining social media obsession.
If our vision resonates with you, there are so many ways you can support us! Follow us on Instagram, like us on Facebook, spread our brand, or shop at our store! If you have ideas you’d like to share or just want to send us a hello, feel free to email us at firstname.lastname@example.org.
You can also find my design brand at www.rogueren.com