Small Business Saturday | The PNW Dream

Corinna and I have known each other since we were super young. As a fellow child artist, I was always (in the best way) a little jealous of her mad talent for illustration. As an adult, I am more than happy to support it. Yesterday was the grand opening of Corinna’s new shop/clothing line The PNW Dream, a children’s clothing brand that has a the beauty of Pacific Northwest nature, sprinkled with everything I love about European children’s clothing: timelessness, and magic. Here’s a little more about this beautiful online shop:

Maybe I should introduce myself to begin with, my name is Corinna Ren. Mother, freelance artist, maker and lover of the earth we live on. Yesterday I launched a business called The PNW Dream, with another wonderful momma named Desiree. This business has been a dream really, and it has been in the works for a very long time. The PNW Dream currently sells handmade kids clothes, but we are planning to quickly expand to older and adult sizes as well as some other PNW themed goods… but we hope our company will also do more than that.


Let’s talk about the PNW brands

The PNW brands are popping up all over. As much as that might mean a lot of competition, I’m loving it and find it really beautiful. There is a clear and strong culture emerging from a generation of people who grew up during one of the greatest transitions in history to the Information Age.

What makes our generation stand apart is that we were there pre daily-tech to this time now, where everyone has a smart phone and is constantly trying to maintain an online presence etc. etc. We grew up being kicked outside to entertain ourselves. We grew up hiking and exploring the Pacific Northwest beaches and forests.

I don’t think we realized it when we were small, just how much all of those experiences would mean to us. Especially since we got to enjoy them without the distraction of what our friends from school were also doing at the same time. We weren’t constantly being fed updates and checking for approvals on our own updates and posts. We had the incredible privilege of spending our childhood present.

The same way Nintendo has massively succeeded in appealing to our nostalgia with their Pokémon Go and other crazy re-releases… these PNW brands appeal to a cultural bond we all share, the one of our upbringing in this beautiful landscape.


Why that means something

The fact that so many PNW brands are popping up, and not only that, but are gaining traction and finding success, means that there is an identity ingrained in the people who buy these products. That’s our generation, we have discovered how much we identify with the PNW.

What’s really important to realize is that the generation following us is the first one growing up knowing nothing else from smartphones and constant information overload.

We don’t even know yet what the full effects will mean although we are starting to find out. Are these kids experiencing the outdoors? Are these kids grasping the beauty that they live in? Are their parents sharing that beauty with them?


Our brand

So, many people these days are creating brands, starting business, advertising on Facebook, fighting for an instagram following, and we don’t want to add to the noise.

While garnering support and making sales will be important to the success of our business. We also have goals and aspire to uphold values that will help raise a generation of kids who also get to experience and love the world we live in, distraction free and immersed in the depth and wonder of nature.

We want to create a brand that resounds with the people who buy our products, but we also want to spark an interest and love for the outdoors in the generation that follows.


Building a culture

Culture is essential to the upbringing of a developing mind. It builds identity and stability. How cool is it that many PNW brands are contributing to building a strong culture of people who enjoy the outdoors, and who share that love with their kids?

That’s what we want to be a part of, that’s what we want to give towards. We feel so privileged that as we take photos and showcase our products, we get to hit the trails, find the waterfalls, let our kids throw rocks and get their feet wet in order to do that.

Who knows how far we will go, but we are excited to give it a go. No matter what, we are just glad to be adding to a culture that I hope will hold tight. A culture that I hope will be a powerful and defiant movement against the destructive and draining social media obsession.

If our vision resonates with you, there are so many ways you can support us! Follow us on Instagram, like us on Facebook, spread our brand, or shop at our store! If you have ideas you’d like to share or just want to send us a hello, feel free to email us at shop@thepnwdream.com.

You can also find my design brand at www.rogueren.com

The Most Excellent Adventures

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Musee D’Orsay

Ok ladies and gents it has been WAY too long since I wrote a blog post!

First off, welcome to December, everyone!

Let the Christmasness commence (even though it’s been Christmas in France for the last month).

The last couple of weeks have been complete madness: filled with birthday parties, cooking and adventures, so it’s been hard to sit down and collect my thoughts in this little bucket I call my blog.

But I am determined to hash it out. Fight my crazy and Write! Write! Write!

Ok. Well, first off, Goalvember is over, so let’s go over my goals and see what happened!

Open a French Bank Account: In France you can always depend on two things. First, the bread is always going to be amazing. Second, the process to do anything is going to be fifteen steps. So, after five trips to the bank I’ve finally accomplished getting an appointment with someone who speaks English…next week. Well, better late than never, right!?

Design more: I may have waited until the night of November 30th, but I DID finally use my sewing machine, and now I can’t stop! I love to sew so much, but it’s been a bit hard with having to start over in the art supplies department. But now that I’m set up I’ve been creating, and I’m going to be working on a new project now…but I’ll write that in my December goals.

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A little doll I created this week as the first project to be made on my sewing machine. I think I’ll call here Coco. Like Chanel, duh.

 

Etsy shop up and running: This has to do with my December goals too because I’m thinking about shifting the emphasis of my Etsy shop, but more info to come!

Go to a tourist/outing every week: The weeks have been crazy, but we’ve been out and about pretty much every week (with the exception of last week when we brought the party to us!!) and we’re going to keep going strong. This week I’m going to Art Ludique to see an exhibit on Takahata and Miyazaki, which I am SO excited about. I’ve been marathoning films from both as preparation, but it’s going to be so much fun to actually go see the sketches and art work!

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Musee D’Orsay

 

Have an amazing “Friendsgiving”: Oh. My. Word. Did we have a good Friendsgiving!? Yes. Yes we did!! I was so happy with the way everything and everyone came together to make Thanksgiving dinner such a success. It was a little bit chaotic to get ready for, but I couldn’t be happier with the way it turned out. I definitely think it goes up there on the top of my “favorite Thanksgivings” list.

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December goals
Goalcember? Hmmm…maybe not.

  1. Blog more: Let’s be real. I’ve been slacking when it comes to blogging and it’s a bummer. I really want to remember the good, the bad and the ridiculous during my time in France, and that requires writing. My goal is to post 2-3 times a week. Let’s do this.
  1. Etsy Shop Listings: So I’m designing a collection of little cute things that I want to release in December in my Etsy shop! I’m really super excited, and a little bit nervous, but it feels really good to be creating, again! Stay tuned!!
  1. Have an amazing time in Amsterdam: For Christmas I’m going to Amsterdam and I’m so excited!! I really want this to be just the best trip ever, so here’s to making it rad. (Also, if you guys have any suggestions for places to go, let me know!)
  2. Vlog more: Maybe you know, maybe you don’t but I started (as in 2 videos) Vlogging when I first came to France and then life got crazy and hectic and I stopped. I want that to change!! It is my goal in December to make 1 video per week on my Vimeo channel. Do or die. Ok, maybe that’s a bit extreme…

 

  1. Stick with the program: I’m part of this fitness accountability group on Facebook that is really really amazing. The group consists of people from back home and people I’ve never met but I love how much positive energy there is flowing through the group. It’s my goal to stick with the plan and workout regularly and eat right. Finding workouts that don’t kill me/ put me to sleep is hard, but I recently stumbled across some that are Zumba/Bollywood style and I’m in love.

 

  1. Get real serious ‘bout French: I’ve kind of been slacking. I won’t lie. I don’t have to speak French at the house, and I’ve really been slacking off when it comes to perfecting my French. This needs to change, even if I have to drag myself to French tutorials every day. It’s so hard to not curl up in a cave of English movies, films and songs, but I don’t want to waste this experience and I want to make sure I’m always learning while experiencing France.

 

  1. Finish classes on KhanAcademy: I’ve talked before about how it’s really hard for me to finish things. Well, online classes are the same. But I’m determined. I’m taking a class on Revolutions through the 1700-1900’s, Computer Programing and Hereditary Biology and I want to finish them ALL OF THEM in December. Reaching high? Maybe. But it’s really important for me to be stretching my mind in multiple ways.

 

  1. Finish The Hobbit, See The Hobbit: Yeah, fun fact: I still haven’t finished the f*ucking book. It’s sitting on my nightstand, right next to my hefty sense of guilt at not doing anything with it. But it has to happen because the last movie is coming out and, as overly dramatic/drawn out/over cinematized it’s going to be, you know I’ll be first in line (Figuratively. I don’t actually believe in waiting in obscenely long lines for films).http://www.youtube.com/watch?v=ZSzeFFsKEt4

 

  1. Storyline a story: I’m midway through writing a story that I’m then going to (hopefully!!) pay one of my darling friends to illustrate into some kind of comic or something, but I really have to get on story boarding it and it’s so hard to get motivated!!

 

  1. Get involved somehow in a French event and meet more French people: It could be/is very easy to only talk and hang out with other English speakers, but I really want to be intentional about meeting people who are actually French. Believe it or not, it’s actually not that easy. Goal: Make a French friend. It’s as simple and hard as that.

    And that’s all for now, folks. Living in France is the hardest thing I’ve ever done, but I’m taking it one day at a time, and slowly, but surely I’m making it work!

 

Prayers, thoughts, happy wishes and snail mail are always loved and appreciated. ❤