Small Business Saturday | The PNW Dream

Corinna and I have known each other since we were super young. As a fellow child artist, I was always (in the best way) a little jealous of her mad talent for illustration. As an adult, I am more than happy to support it. Yesterday was the grand opening of Corinna’s new shop/clothing line The PNW Dream, a children’s clothing brand that has a the beauty of Pacific Northwest nature, sprinkled with everything I love about European children’s clothing: timelessness, and magic. Here’s a little more about this beautiful online shop:

Maybe I should introduce myself to begin with, my name is Corinna Ren. Mother, freelance artist, maker and lover of the earth we live on. Yesterday I launched a business called The PNW Dream, with another wonderful momma named Desiree. This business has been a dream really, and it has been in the works for a very long time. The PNW Dream currently sells handmade kids clothes, but we are planning to quickly expand to older and adult sizes as well as some other PNW themed goods… but we hope our company will also do more than that.


Let’s talk about the PNW brands

The PNW brands are popping up all over. As much as that might mean a lot of competition, I’m loving it and find it really beautiful. There is a clear and strong culture emerging from a generation of people who grew up during one of the greatest transitions in history to the Information Age.

What makes our generation stand apart is that we were there pre daily-tech to this time now, where everyone has a smart phone and is constantly trying to maintain an online presence etc. etc. We grew up being kicked outside to entertain ourselves. We grew up hiking and exploring the Pacific Northwest beaches and forests.

I don’t think we realized it when we were small, just how much all of those experiences would mean to us. Especially since we got to enjoy them without the distraction of what our friends from school were also doing at the same time. We weren’t constantly being fed updates and checking for approvals on our own updates and posts. We had the incredible privilege of spending our childhood present.

The same way Nintendo has massively succeeded in appealing to our nostalgia with their Pokémon Go and other crazy re-releases… these PNW brands appeal to a cultural bond we all share, the one of our upbringing in this beautiful landscape.


Why that means something

The fact that so many PNW brands are popping up, and not only that, but are gaining traction and finding success, means that there is an identity ingrained in the people who buy these products. That’s our generation, we have discovered how much we identify with the PNW.

What’s really important to realize is that the generation following us is the first one growing up knowing nothing else from smartphones and constant information overload.

We don’t even know yet what the full effects will mean although we are starting to find out. Are these kids experiencing the outdoors? Are these kids grasping the beauty that they live in? Are their parents sharing that beauty with them?


Our brand

So, many people these days are creating brands, starting business, advertising on Facebook, fighting for an instagram following, and we don’t want to add to the noise.

While garnering support and making sales will be important to the success of our business. We also have goals and aspire to uphold values that will help raise a generation of kids who also get to experience and love the world we live in, distraction free and immersed in the depth and wonder of nature.

We want to create a brand that resounds with the people who buy our products, but we also want to spark an interest and love for the outdoors in the generation that follows.


Building a culture

Culture is essential to the upbringing of a developing mind. It builds identity and stability. How cool is it that many PNW brands are contributing to building a strong culture of people who enjoy the outdoors, and who share that love with their kids?

That’s what we want to be a part of, that’s what we want to give towards. We feel so privileged that as we take photos and showcase our products, we get to hit the trails, find the waterfalls, let our kids throw rocks and get their feet wet in order to do that.

Who knows how far we will go, but we are excited to give it a go. No matter what, we are just glad to be adding to a culture that I hope will hold tight. A culture that I hope will be a powerful and defiant movement against the destructive and draining social media obsession.

If our vision resonates with you, there are so many ways you can support us! Follow us on Instagram, like us on Facebook, spread our brand, or shop at our store! If you have ideas you’d like to share or just want to send us a hello, feel free to email us at shop@thepnwdream.com.

You can also find my design brand at www.rogueren.com

Happy Goalvember!

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Welcome to Wednesday.

In French au pair language that probably means something a bit different than for the rest of you.

See, in France, there is no school on Wednesdays. Or, rather, it gets out at 11:30am. Which means 10-hour workdays with the kids.

Needless to say these days are crazy, hectic and dreaded by most. Mine include piano lessons, library visits, post office visits, restaurants, athletics, golf, dinner, reading and Tom and Jerry on top of the usual homework/brush your teeth/dress kids/bath etc.

Since I just got done with this routine, pardon my half minded writing, but I wanted to make a quick post inspired by my friend Samantha. She posted some goals for the month of November and I thought: What an AWESOME idea. So I’m copying her. Because that’s the greatest form of flattery, right? Actually I’ve always hated that saying.

ANYWAY, here are my five goals for my Paris November.

  1. Open a French Bank Account: It is really hard to get a French bank account as an American, even if you live in the country. I’ve been running around trying to get everything together, but November is ‘gonna be my month to FINALLY get one! Fingers crossed!
  1. Design more: I bought a sewing machine when I first came to France and I have yet to actually use it. Which is SO sad. But I discovered the fabric district part of Paris this week and definitely collected some of my favorite things to start making projects with: Leather, fur and wool. #earthsign
  1. Etsy shop up and running: I’m restarting up my Etsy shop and I’m so excited to be part of the Etsy community again! This month is my month for really investing in my shop and promoting/working on amazing things to get set up in there! 🙂
  1. Go to a tourist/outing every week: Me and a few of my friends have started doing this thing when we go out every week and see the city. My absolute greatest fear is leaving Paris unchanged by it. I want to get to know my new city and the only way to do that is to actually go out and meet her! So far we’ve been to the: Louvre, Moulin Rouge, Sacred Coeur, Museé D’Orsay and we have so many more plans!
  1. Have an amazing “Friendsgiving”: A few American/English speaking friends and I are going to be putting together a Thanksgiving meal, even though we’re not on our home country soil anymore. Because thankfulness is a universal thing, right! We don’t need to be in the US to celebrate! What we may need to be the US for, though, is the access to the traditional ingredients. We may have to get creative, ladies and gentlemen.

Hopefully this little list will serve as something to propel me forward to really improve my time in France. While shutting myself in my room with Jane Eyre and a cup of tea might sound like a solution to every day, it really is important for me to force myself to get out there and I think having goals is the perfect way to do it!

Cheers to planning for the future…and actually following through on it!

Moulin Rouge!
Moulin Rouge!

France In Color

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Taking walks is a huge part of the culture here, in France. It’s the cutest thing to see all of the old people on their walks, or biking with their significant others. Everyone drives in Seattle, but here no one seems to mind taking the longer distance. I’m not sure that I’m onboard with the idea of two walks per day (I love walks, but maybe not that much), but I love grabbing my camera and taking some shots with the kids while we’re out and about.

Quiet Before The Storm

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It’s only been a few days since I’ve been in France, but already I’m learning the importance of nap time. My schedule right now is a little bit off from what it could/should be because only one of the kids is here (the little girl) and the boys are at camp until later today. The family also is getting read for guests this weekend and school doesn’t start for another week, which is going to be rough. While taking care of kids is always challenging, taking care of kids who don’t speak your native language AT ALL and whose language you only speak about 70% of is a category all in its own. The combination of language translation and jet lag make for a tired stew, but this is where I’ve discovered the beauty of nap time. One whole hour of silence. Praise the Lord.

Within this hour I have so squeeze every drop out of every minute by blogging, artsying, reading, writing, texting, Facebooking and any other kind of social media. It’s a fun time – who knew I could be so productive!?

So far the transition hasn’t been as bad as I thought it would be. Yes there’s a bit of a language barrier, but luckily the little little girl LOVES that she (as the youngest) gets to tell someone else how to speak. She’s extremely helpful, though and loves having me tell her how to say words in English…half of which she can’t actually pronounce. But it goes both ways, because when she laughs at me for not pronouncing something perfectly in French, I tell her how to say it in English and then we both laugh together at our inefficiencies.

I’m pretty curious/terrified to see how the dynamics will change when the two boys arrive tonight. They are, apparently, a handful, and also DO NOT speak English. Joy. But with kids you just never know. Sometimes having more kids in a house actually mellows, rather than stressing them out.

A couple days ago I went on a walk with the little girl and her mom and we saw the Chateauneuf castle and went to a couple of shops. I notched all of these awesome rocks on the walkways and I think it’s flint. I’m not 100% sure, but I absolutely love it. Time to make some arrowheads! (Not really, but I think it would be cool conceptually).

Right now my list of things to do include: 

– Get a French bank account

– Get a pair of slippers: This dog hair is cray

– Buy containers for my knitting needles and paintbrushes

– Stamps for letters

– Find some people my age to hang out with!!

French phrases of the day: 

Don’t move from here: Ne gouge pas d’ici

Get out = Sors

You must do as I tell you: Tu dois faire ce je the dis

Be quiet = Taisez-vous

Sleep Well? = Bien Dormi?

Sit down = Assied-tu

Careful = Prudent

Slow Down = Doucement

My Au Pair Story

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I realized today that I haven’t ever formally shared my story about how I became/am becoming an au pair in France. It’s pretty brilliant, so hold on to your seat. As all good stories do mine starts with:

“Once upon a time …”

I got laid off from my job. Ha. They gave me one week notice, which is insane and possibly illegal (at least morally). Needless to say,  I hit panic mode. I applied for any and every job I could even remotely be qualified for. Then, when nothing happened, I started applying for jobs I was only meagerly qualified for.

This is when I stumbled on adds for taking care of kids. “I can do that,” I thought, “how hard can it be?” I was raised in a family of 5, with a hard working teacher for a mother, and the responsibility of partially raising my younger siblings, so becoming a second “mother” to random kids seemed like a natural enough transition. While applying, I decided I only wanted to work with larger families (3+ kids) so I didn’t get bored. And when I found one that said 5 kids, I knew it was perfect. I don’t know why, but in my mind I convinced myself that the more kids, the busier I would be, which would make working so much easier.

So I emailed off my resume. And got a response! I went in for an interview that week and it went great. They said they would email me back that week. So I waited. And waited. And waited. I think it was somewhere around a month later that I heard back that I got the job. It was nerve wrecking to say the least – mainly because, after months of no work, I had eaten through my savings and didn’t have the next months rent.

When I first started working as a nanny I thought I would work there for 1 year tops, since that was what my contract was for. As the months went by, though, I realized I may need to stick around for a bit longer. See, the family only consisted of 3 kids when I started, all biological children to the parents. Within 6 months there were two more who had been adopted from Africa.

For those who know about adoption, you know it’s a huge transition. There are a lot of aspects that have to come together to make it work, and one of them is the stability of the people around the kids. So I gave myself the time limit of 2 years. After that I would have to move on. It wasn’t that I hated my job, but I’ve seen people get comfortable in “good” jobs that are going nowhere and only realize 5 years later that they’ve wasted their time.

This year, at about 1.5 years I started wondering what I was going to do next. I love my job, and I was determined not to leave it unless something amazing came up. There was no way I was ever going back into the world of zombies, windowless cubicles or retail.

One day, while I was making dinner, my roommate asked me about whether or not I was still thinking about becoming an au pair. I had completely forgotten that I ever wanted to do that (although I have since I was a kid), or that I had told her about it being on my bucket list. But I thought, “What the hell? I have nothing else going on in my life right now. Why not see what happens?”

I hopped on Google and typed in “Becoming an au pair” and clicked on the first link that came up – a site called AuPairWorld. When I first started filling out the profile, I did it as kind of joke. I didn’t think I would get any responses, and I had no hopes about finding a family. But, within 24 hours, I had three families asking for more information and whether I would Skype with them. I couldn’t believe it!

I set up some interviews with families and found some amazing people, but it wasn’t until a few days later that a family in a little town south of Paris sent me a message. They seemed like the sweetest family on earth, and as soon as I had Skyped with them I was sure that they were the family for me. Although the glamour of living directly in Paris seemed like it would be a great experience, I remembered how overwhelming London was for me, and I knew that the countryside was a better fit.

Becoming an au pair in France is a lot harder than it sounds. There are mountains of paperwork, hurdles to jump over and red tape to tangle yourself in. But, through it all, I’ve been so lucky to have an amazing French family to work with. I feel so empowered knowing that I’m taking a directional step in my life; one that is going to produce boat loads of stories to tell my kids someday.

If you’ve ever considered becoming an au pair, I would highly suggest the website I went through. It’s completely free to make a profile, and provides a platform for you to meet families, and for you to talk to them beforehand in a safe space. If nothing else, it’s an awesome opportunity to see what your options are!

It’s crazy to think that six months ago I had no idea where my life was headed, and now I’m on my way to Europe. Sometimes crazy things, like getting laid off, land you in places you never thought you’d be. But the beauty of life, is that those places sometimes lead to better opportunities than you could have imagined.

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Seattle, WA